PRESS RELEASE: CJ Webster AA-ISP TOP 25 Most Influential Inside Sales Professionals

Press Release

Top 25 2014

Christopher ‘CJ’ Webster of Insidesalemagic Receives AA-ISP’s TOP 25 Most Influential Inside Sales Professionals in 2014 Award

CJ Webster @insidesalemagic

CJ Webster @insidesalemagic

SAN FRANCISCO, CA., April 9, 2014 — Insidesalemagic announced today that AA-ISP recognized Christopher ‘CJ’ Webster as part of American Association of Inside Sales Professionals Leadership Summit 2014 at an awards banquet held on April 9th at the Intercontinental Hotel in Chicago, Ill.

Started in 2010, the AA-ISP Top 25 Most Influential Inside Sales Professionals Award recognizes individuals who have been instrumental in advancing inside sales.

Christopher ‘CJ’ Webster is a sales leader and creator of Insidesalemagic, a blog written to educate sales professionals about social selling and sales 2.0 strategies. Webster is a sales manager, sales coach, and speaker.

“It is an honor  to recognize Christopher ‘CJ’ Webster as this year’s recipient of The TOP 25 Most Influential Inside Sales Professional Awards. Christopher ‘CJ’ Webster has proven his dedication and commitment to advancing the profession of inside sales, which is the mission of the AA-ISP,” stated Bob Perkins, Founder and CEO.  “We are confident that Christopher ‘CJ’ Webster will continue to have an impact on the inside sales community for years to come”, stated Perkins.

A complete list of companies and individuals recognized by the AA-ISP will be published on the AA-ISP website, go to

About Insidesalemagic

Insidesalemagic is a blog written by Christopher ‘CJ’ Webster to educate sales professionals about social selling and sales 2.0.  Posts are written from a sales professional prospective detailing the issues, challenges, and success that sales professionals face. It is honest, raw, and uncut.  Sales is a noble profession and Insidesalesmagic gives sales professionals the secrets, and tricks of the trade to elevate their sales game.

About AA-ISP

The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.


Nuclear Physicist, Stunt Double, Astronaut, Farmer, Plumber…all and more are on LinkedIn. So why aren’t you connecting?

CJ Webster @insidesalemagic

CJ Webster @insidesalemagic

We turned up in the studio late night/
That’s why the songs that you hear are comin’ real tight

Song: Who Do You Love
Artist: YG and Drake

LinkedIn has the world’s largest professional network with over 277 million users and increasing users every day. So I wanted to test things out and see what type of professionals are on LinkedIn. I did this because a common objection and miss conception by some sales professionals is that “my customer is not on LinkedIn.” I have also heard, “my customers are very private and they are not that tech savvy to be on LinkedIn.” Another one I have heard is, “LinkedIn is for people looking for jobs. I don’t think anyone is on there that is a decision maker.”

Okay, so to help my fellow sales professionals step into Sales 2.0 I did some research on LinkedIn statistics. I also ran some fun outrageous searches to demonstrate that 1) for the most part, EVERYONE is on LinkedIn 2) LinkedIn is a tool that you can connect with people in every vocation known and 3) jump on the connection bandwagon before you get left in the cold because more sales professionals are using social selling (LinkedIn) to build relationships, generate leads, and turn cold calls into warm calls. So why aren’t you connecting?

Using statistical stats from Craig Smith of Digital Marketing Ramblings (DMR) along with my fun outrageous searches I believe after you read this you will jump to action and start connecting to build your network. Trust me, you will reap the benefits of taking time to grow your network.

DMR states that LinkedIn has 84 Million U.S. users. I ran a search for Stunt Doubles and found over 100+ Stunt Doubles. Hmmm, if I were looking for stunt doubles I now know they are on LinkedIn. There are 2.1 million groups in LinkedIn. You think there is a group for Stunt Doubles? I bet they do have one and all you have to do is join it. Your next step is to actively participate in the discussion to show you are a resource. This is one way to grow your network.

My curiosity started growing after the first search so I ran a query for NASA Astronauts. I admit that I don’t know anyone that is an astronaut but I did a search and yep, I found them on LinkedIn. I’m thinking about connecting with them to get some dry ice cream. 40% of users check LinkedIn daily. This means that sales professionals have a huge opportunity to deliver meaningful content that will get seen by decision makers. This beats knocking on doors and leaving “leave behinds” or your business card with the office manager. We all know where those “leave behinds” and business cards go…Chateau De Trash Can.

Let’s see what happens when I run a search for Nuclear Physicist. You think these guys are on LinkedIn? There are more than 300+ on LinkedIn. I’m going to connect with them and build a Sales 2.0 flux capacitor for the DeLorean sales approach being used by those not utilizing social selling. We are going to usher them into the new world of sales and update those 1985 tactics. There are 200 conversations per minute occurring in LinkedIn groups. I have a hunch that customers are doing research, learning about solutions, and making buying decisions. You can become part of the conversation if you are connected and join in the discussion.

Feeling really curious, I ran a search looking for Farmers, Plumbers, and Butlers. Ha! They were all on LinkedIn. It’s pretty conclusive to me that any and everyone is on LinkedIn so why not use this valuable resource to help you connect with your customers and “ski downhill” versus “swimming upstream?” No matter what industry you are in, your customers and decision makers are on LinkedIn and they are connecting. LinkedIn has over 1500 School and University profiles. I bet you that professors, and school administrators are on LinkedIn. BTW, I have found Judges, Mayors, and even Press Secretaries on LinkedIn.

Here are some more DMR stats on LinkedIn. The stats are pretty impressive and you have an opportunity to take advantage of this to grow your network, connect with customers, build your pipeline, and close deals.

• LinkedIn more than 277 million total users.
• 41% of LinkedIn visits is via mobile.
• LinkedIn is available in over 20 languages.
• Every second there are two new LinkedIn members joining the network.
• The average number of groups a LinkedIn user joins is seven.
• There are 8000 new groups created weekly.

The message is pretty clear. Start connecting and growing your network. (thanks DMR for the LinkedIn statistics)

Follow us on twitter @insidesalemagic

Connect with me on LinkedIn at CJ Webster

Stay updated on new blog post at inside sale magic and check out our last post, PAC(w)K = Provide Actionable Communication with Knowledge. PAC(w)K gives you guidance on how to build and strengthen relationships efficiently in your sales/professional role as well as your personal life.

PAC(w)K It Up!!!

CJ Webster @insidesalemagic

CJ Webster @insidesalemagic

What does Ben Horowitz and I have in common? We both love hip-hop and have a blog. So in Ben’s Blog style, I’m adding a lyrical quote to my blog.
Here’s the rules: chop it, bag it, stash it, stack it.
Get in, get out – that’s an O.G.’s classic.
Song: 1-900-Hustler Artist: Jay-Z

PAC(w)K It Up!

We sat at the edge of our chairs, legs locked and core engaged as if we were at the bottom movement of a squat. Our eyes were focused at center of the room, listening eagerly to one of the many messages that would change our professional and personal lives at the University of Notre Dame. Our professor addressed our EMBA class in South Bend, Indiana. On this day, his class would transcend beyond the needs of driving revenue performance, shareholder value, and blossom into a resource we could use in all aspects of our lives, both professional and personal. It was on that day, that all 60 of us learned how to create and maintain relationships with a purpose. PAC(w)K is an acronym for Providing Actionable Communication with Knowledge. Obviously with this being a sales blog, I will explain the concept with a sales slant, but you can take these same steps and use it beyond sales as it truly extends to all aspects of business and personal lives.

What is PAC(w)K?
Providing Actionable Communication with Knowledge (PAC(w)K) is a concept you can use to create, establish, maintain, strengthen, and nurture any relationship you have with another professional or person in your life. Think about that prospect you have in your current pipeline. You conducted a demo, or given a proposal to them and suddenly what you thought was a slam dunk deal forecasted for the month is now in jeopardy because the prospect/customer has gone radio silent on you. They are no longer returning your calls, and not answering your emails. You are thinking, “What’s up? I thought this was going to happen.” You start recalling your conversation with the prospect because you are questioning what could you have done better. Why are they not responding to your communication? Chances are you probably did execute the first appointment, demo, and proposal meeting well. But, did you connect with them on a professional or personal level to truly understand the needs and wants of their business as well as what motivates them? During these moments of silence, reps go crazy trying to figure out how to get the attention of prospects. They send emails with lowered pricing or extra add-ons in an attempt to sweeten the deal. They also continue to call, drop in, and leave messages with product specific information hoping the prospect looks up and responds. PAC(w)K assists in decreasing the radio silence. PAC(w)K helps you know what your prospects care about professionally and personally. PAC(w)K gives you an advantage because it gives you an overall better relationship with your customers. Having a better relationship with your customers will create more selling opportunities than you can ever imagine.

First rule of PAC(w)K is to have genuine interest in the relationship you desire to cultivate and nurture. This is important because you cannot PAC(w)K everyone. There is a limit to the people you can PAC(w)K.

Second rule of PAC(w)K is to think about the 10 – 20 relationships you want to create, establish, maintain and nurture. These are the people that you will communicate or PAC(w)K as frequently and naturally as the relationship grows. Think about those key decision makers in the key targets accounts you are trying to win.

Third rule of PAC(w)K is to recall the conversation you had with them and what needs, concerns, or interest revealed. Think beyond the sale. Go passed your product and your interest to get to what is the driving force behind their need. Apply the same thought to them as a professional. Use your tools, social media, and the internet to learn more about them. There is tons of information out there. Use it, learn from it, and apply it to your strategy when you communicate with them.

Fourth rule of PAC(w)K is to take what you learned from the third rule and support it with substantial information. This is where you want to use resources like Pulse from LinkedIn (personal favorite) , Flipboard app, news and magazine resources, and thought provoking messages like TedTalks, and Kahn’s Academy. Remember the first rule of PAC(w)K is to have genuine interest so be open to all forms of information. It can be a comic strip or a funny youtube video. Let the relationship you are developing establish the boundaries of the information you are using. As the relationship grows so will the boundaries because you are consistently learning more about your customer’s interests.

Fifth rule of PAC(w)K is to never forget the first rule. It is not about your interests. It’s about the interests and needs of the other person.
How often do you PAC(w)K? Is it once a week, monthly, or quarterly? The truly depends on the relationship and natural flow of information. I have some people I PAC(w)K weekly because our relationship has evolved to that level of communication and others I PAC(w)K quarterly. Sales professionals, I think you will need to read the situation first and then start applying the PAC(w)K rules to enhance your communication to the prospect.

Applying the PAC(w)K
PAC(w)K is the easiest thing to do. You can do it with a phone call, text, an email, a letter and more. You can use LinkedIn, facebook, and other social media as well. Variety is best used when dripping. I opt for using the phone or email so I can ensure that my message is specific to the person. Social media like linkedIn and facebook are powerful because you can share articles and TedTalks. Kim Nicol, who is building a meditation business, targeted to professionals in the legal industry around mindfulness uses social media to PAC(w)K her clients. She shares articles and her blog to reach and stay connected to her clients.

Can you have two PAC(w)K list?
I have a professional PAC(w)K list and a personal one. I have ten people on each list. These are the people and relationships that I deemed valuable and ones I’m working to maintain.
Now you know the rules and how to apply it…what are you waiting on. Create your list and PAC(w)K it up!

1. Check out the 6th Annual AA-ISP Leadership Summit happening in Chicago, April 6th – 8th. You will learn from the best experts in sales at this meeting.
2. Looking to take your financial intelligence to another level? My dear friend, Jackie Koski wrote a book, titled Money Letters 2 My Daughter. It is an excellent book that will educate you about money. It is also the perfect book for anyone graduating from high school or college.

Would I take a call from myself…hmmm??? Five Tips for your voice, your greatest asset

CJ Webster @insidesalemagic

CJ Webster @insidesalemagic

It has been said that it takes 10,000 hours or 10 years to master a skill. I have not fully mastered the art of sales and I clearly recall 13 years ago when my first sales trainer who had 30 years under his belt in sales told our training class, “I can tell you everything you need to know about sales in 15 minutes, but it will take you a lifetime to master it.” Recently in Forbes, Josh Kaufman, author and teacher, was written about describing how he believes he can cut down that time to 20 hours. I’m not advocating on behalf of Kaufman, but I am going to layout five tips that I believe is a starting point for those who have taken the journey to master sales.

These tips are focused on your most prized asset in your sales professionals portfolio and it is right there next to your mind power. This prized asset is often overlooked and taken for granted. Perhaps you never valued this asset until now. So what is your most prized asset? It’s your VOICE! Both Inside Sales and Field Sales professionals must be aware of their voice as both professionals utilize the telephone to connect with customers/prospects.

Your voice is an asset because it is the first sound that is heard when you begin to communicate. In her Wall Street Journal article titled, Is This How You Really Talk?, Sue Shellenbarger states “A strong, smooth voice can enhance your chances of rising to CEO. And a nasal whine, a raspy tone or strident voice can drive colleagues to distraction.” We all know that we have less than 7 – 10 seconds to make a first impression. Let’s talk about how to working on this small five tips will help you on your way to mastering sales.

Five Voice Tips
1. Drink room temperature or lukewarm water or tea. This enables your vocal cords to relax while warming your throat so that your voice comes out of your mouth smoothly. Avoid cold drinks, dairy products, and medication that dry your throat. Cold drinks will restrict your vocal cords. Consuming dairy products promotes mucus in your mouth and it can clog your vocal passages. Stay away from anything that gives you a dry throat and causes you to clear your throat. No one wants to hear any of that on the phone. So keep it simple to warm water and tea.
2. Warm up before jumping on the phone. Think about it. Do any professional singer, athlete, news anchor, master of ceremony, or television host take to their audience without a full warm up? They take their time and warm up their bodies and focus their minds on the task at hand. A sales professional warm up would include slowly enunciating words to work out the mechanics of saying your value proposition clearly. Repeat this 5x to ensure that your brain, voice, and mechanics of your mouth are all on the same page. Next, play with the tone of your voice while saying your value proposition out loud. This warm up will benefit your vocal chords, your throat, and your jaw muscles. You will see how this will help you make that cold call with flawless execution on your pitch.
3. Stand up and smile as you are talking. This gives you greater projection in your voice and smiling warms up your tone. People can sense when you are smiling and talking. It makes for a better conversation.
4. Call yourself and leave a voicemail with your elevator pitch or value proposition. Objectively listen to your voice and ask yourself these three questions. A) Would I take this person’s call? B) Would I return this person’s call? C) Would I be interested in what he/she is saying? Listen to your voice and the content. If either is off, you will have to go through your warm up again or you may need to simplify your sales pitch. Be honest with yourself on this.
5. USE BIG FONT FOR YOUR SALES SCRIPTS. One of the easiest ways to lose focus on delivering a warm voice with a value proposition is squinting your eyes to read a pitch you have that was handwritten, wrote in cursive, shorthand, or just too small to read. Why? If you are focused on figuring out what you are reading, it will cause stress and potential panic. Both, stress and panic are easily picked up during a conversation due to your CHANGE in VOICE. Prevent this from happening to you by typing your value proposition in BIG FONT and having it posted in your workspace at eye level so you can see it very clearly. Doing this will enable you to speak clearly and focus on delivering a smooth pitch rather than going into a panic attack because the customer/prospect took your call and you can’t communicate because your pitch looks like a microeconomic calculus derivative problem set that makes no sense unless you are eyeballing it closely with a magnifying glass.

Your voice is your unique calling card that announces who you are. Don’t take this precious asset for granted. Work it like every skill you are striving to improve. I have no doubt in my mind that these five tips will help you gain the attention of your customer/prospect and initiate a meaningful conversation that will hopefully open the door to a great opportunity.

I am happy to state that in the coming weeks you will be able to visit us on the web at .

connect with me on linkedin

follow me on twitter @insidesalemagic
Happy selling my friends.

3 Golden Rules – Dedicated to my business father on Father’s Day

Today, Father’s Day, the first inside sales magic blog is published. The purpose of this blog is to share my passion and love of sales, but more specifically, my love of inside sales. I believe in the power of the telephone and I hope that after reading this blog you will as well.
My goal is to update new content on the blog at least twice a month. I hope you find this blog and the opinions written helpful.
Ok…So a little about me…
I’m a sales professional with expertise conducting business over the phone. I have 10+ years of sales experience with several years experience managing dynamic teams and helping sales professionals take their game to the next level. Outside of work, I am a father, son, brother, and EMBA student at the University of Notre Dame – so you may see some UND material – GO IRISH!
This first blog is dedicated to those business fathers’ (Mentors) who have guided me through my career and encouraged me to become a student in sales.
The 3 Golden Rules
My business father talks frequently about the 3 Golden Rules and how as sales professionals we must not only follow them but live by them. These rules can apply to life and are not exclusive to sales. The 3 Golden Rules lay the foundation for the materials that will be covered in later submissions.

You never know who is watching you and taking notice of your talent. This rule is pretty straight forward and basic. Better said, it means always be professional and as my peer says, “come to work, to work.” It also means that to be successful you have to work at your craft. I have never met an inside sales professional that could close every prospect on every call. I do know inside sales professionals that are dedicated and committed to learning their craft. They study their territories, practice their opening statements, work on probing skills, and consistently look for best practices. It’s no wonder that these reps are typically the first to be called on by sales leadership to mentor, take on additional responsibilities, and manage teams.
RULE # 2

I often advise sales professionals that each year there is a new challenge issued and it is up to us to grab the flag and run up the hill. I always follow that with this, “with every new challenge issued, there will be new heroes to emerge.” Then I asked the question that gets to the heart of this rule, “Will you be that hero? Will you take command and control of your business and run it like your business?”
I am a huge advocate of having a territory plan with personal goals and metrics to measure success (to be discussed in another submission). Rule #2 focuses on our ability as sales professionals to create a plan and execute it with discipline. Each month we should review our plan and the results yielding from the plan to make sure we are still on track to obtain our goal. This puts us in a better position to be consciously competent, instead of being unconsciously incompetent. Unconsciously incompetent sales reps make calls without any specific goal, method, or action in mind to move the call to the next step. Rule # 2 states that if we lack daily execution and lose discipline carrying out the steps in our plan, sales leadership will take control of our day and ultimately run our business for us. Trust me, no sales professional wants to be part of this club. Follow your territory plan and execute your daily deliverables.

Life happens to all of us. We have good days and we have bad days. We also have things that spring up out of nowhere and these things demand our attention. Each month is a new month, and our success in the previous month is short lived, but as sales professionals we accepted this and march forward taking on next month’s goal. When things happen, such as the account that we were 100% sure would close doesn’t, or the needs of our company change and we have to employ a new strategy. We as sales professionals have to be adaptable to make “it happen” while conditions are changing. Success lies in our ability to see new opportunities in front of us and not allow changes to alter our game. When “things ($H!T) happens,” we need to examine and review our plan for changes, implement those changes, and get back in the game! Things will always happen. We can only control things that are in our control and things out of our control we must make a conscious decision not invest into them.